Success story
More than doubled total revenue in five years.Market leader five years running.
The challenge
One segment carried the hotel.
New international brands had opened nearby with newer product and were claiming a superior offer. The resort leaned heavily on a single segment, and that segment dropped. With no revenue management expertise in house, it could not defend rate or use online distribution to replace the volume.
What we did
No system. A model built for the property.
- A structured pricing strategy for every segment, dynamic rather than fixed
- Market segmentation defined clearly, and new segments identified so each performed on its own
- Business mix shifted toward transient over groups, lifting ancillary revenue with it
- Revenue wash held under 1% through consistent daily practice
- Periodic reviews and live reporting shared with departments, management and ownership
In their words
“RevOpt has been able to deliver results and have exceeded our expectations as well.”