Blog
Notes fromthe work.
Revenue management, pricing, and what the whole P&L looks like when someone is actually deciding it — not just watching it. Written by the RevOpt team, from work across more than 300 hotels.
Unravelling the Revenue Meeting Conundrum: A Strategic Imperative for Hotels
Hotels run on meetings, with little time left to execute. One meeting matters more than the rest: the revenue meeting.
Why Is It Important to Segment Your Markets?
Your goal is not to serve the entire market but the customers whose business you really want. Segmentation is how you find them.
Full-Pattern Length-of-Stay Controls: More Revenue Over Peak Nights Without Raising Rates
Revenue management is not about charging the highest rate. Over peak periods, length of stay can earn more than price.
Achieving the Right Mix of Strategic & Tactical Pricing for Maximizing Profits
There are three levels of pricing. Each has a role at a different stage of a hotel's life, and profitability depends on getting the mix right.
Better Budgeting Through Revenue Management
Budgeting happens every year and takes a great deal of the team's time. Here is how to approach it from the revenue side.
Why Dynamic Pricing Is Important for Hotels
Price is the strongest profit lever a hotel has, and the unqualified segment is where it can be used most. Dynamic pricing is how.
The Winning Strategy for the Right Pricing Structure for Your Hotel
The key to profitability begins with the right pricing. Before setting a single rate, understand the pricing structure it sits in.
Discounting Is Not an Effective Way to Increase Your Revenues
Discounting can drop your yield if the volume never arrives. If you must discount, qualify it, fence it and know when to stop.
Key to Successful Pricing Is to Match the Product or Service with the Customer's 'Value Perception'
It doesn't matter what you charge. It is the customer's perception of your price that matters.
