Success story
3X in the first month.24X by the end.One hotel.One owner.
The challenge
Stagnant, and losing share to newer product.
A single owner-operated hotel with stagnant growth over several years. Its presence on the online channels was thin, and nobody in the building knew how to drive it. Newer and better-equipped hotels were opening around it and taking share, and it had no way to defend either rate or occupancy.
What we did
Price every night on its own merit.
- Dynamic pricing that yielded every offer, room type and channel independently, by demand and by booking date
- New distribution technology, integrated for real-time availability
- GDS promotions run through the year to bring in high-yield business
- Page ranking and positioning improved across every key channel
- Property content realigned and hotel photography improved for online reach
In their words
“With the kind of pedigree RevOpt has, we expected growth. But 3X growth in online business within the first month was phenomenal.”