Success story
3.5X online revenue in the first thirty days.Then they extended it to full revenue management.
The challenge
More riding on it than one hotel.
The property had just changed hands. It was distressed in selling, very low in room yield, and needed repositioning on price, product and service at the same time. And there was more at stake than this hotel: the new management company had to prove it could turn a property around, because that was what would win it more hotels to manage.
What we did
Reposition first. Then open every channel.
- A pricing structure built for every segment, in place of distressed selling
- New distribution technology, and presence across the entire spectrum of channels
- Price parity held across every channel, direct and indirect
- Content management improved across direct and indirect channels
- Sales, marketing and the front line brought onto a single data set, so decisions matched
In their words
“We are now extending our engagement with RevOpt to take over our complete hotel revenue management operations.”