Success story
97% occupancy within ninety days of taking over.Our first client.
The first Encore in India.
Ramada Encore Domlur was the first Encore property in the country — a global franchise behind a brand nobody in the market knew. Ninety rooms in the middle of the IT corridor, surrounded by five-star hotels that had already priced aggressively and already owned the distribution channels. It had no price position and no visibility.
We priced it against the wrong comp set. Deliberately.
Encore is Ramada's midscale tier, and the obvious move was to price it as one — below the four-stars, well below the five-stars around it. We did the opposite. We priced just under the five-star set and let the location and the product carry it. At 97% the hotel ran so close to full that ADR and RevPAR were effectively the same number. On the heaviest days, with same-day turnarounds, occupancy went past 100%.
Position first. Then distribution.
- Priced as a preferred business hotel in the city, not as the cheaper alternative nearby
- Every sales opportunity available through the brand franchise capitalised
- Actively managed across the entire spectrum of online distribution
- Optimal pricing to lift ADR and fill weekends — a business hotel in a busy IT city
“We were initially hesitant to become their first client. The fact that we are still with them speaks volumes.”